Pinterest can feel overwhelming when you’re trying to juggle writing, marketing, and maybe even a day job. Let’s not even get started with social responsibilities like taking care of the home or the kids. Every writer needs as much time as they can get to focus on writing, and Pinterest marketing should not take that away. With the right Pinterest marketing tools for writers, this becomes a whole lot easier.
In this blog post, I share the best Pinterest tools for writers you should start using to make posting content to Pinterest simple.
If you are a writer and you are totally new to the idea of using Pinterest as a marketing tool, I have explained the reasons why you shouldn’t be overlooking Pinterest in my blog post Why Writers Need Pinterest.
Now, here are ten of the best Pinterest marketing tools for writers that’ll save you time, boost your visibility, and help get your work in front of more readers.
NB: Some links on this page are affiliate links, meaning I may earn a commission at no extra cost to you if you make a purchase.
1. Tailwind
One of the best Pinterest marketing tools for writers is Tailwind. This scheduling and analytics platform is designed specifically for Pinterest, though it allows you to schedule posts to Facebook and Instagram as well. Tailwind helps you automate pinning, so you keep to a consistent posting schedule.
As a busy writer, finding the time to manually pin content to Pinterest will definitely be hard. Tailwind helps make things easier by enabling users to plan and schedule their pins in advance. And that means more time for writing.
Why writers love it:
- Batch your content in one sitting
- Auto-post to your boards at peak times
- Get analytics on which pins are actually working
- Ready to use pin templates to design your pins with the ability to design pins from a URL
- Content Suggestions
Plus, Tailwind Communities let you share your pins with other writers and bloggers for extra reach. The Tailwind community system is Tailwind’s way of enabling people with the same ideas to promote one another’s pins. It’s one of the smartest Pinterest marketing tools for writers who want consistent traffic without the stress.
2. Canva
We may not like this truth but: Ugly pins don’t get clicks. But you don’t need to be a designer to make Pinterest-worthy visuals.
Canva is hands-down one of the best Pinterest tools for writers who want clean, eye-catching pins. You can:
- Use Pinterest-specific templates, with thousands of options
- Easily add your book covers, headlines, or quotes
- Save branded templates for fast reuse
- Set up your brand kit by adding your writer logos and brand colors.
You can literally design a month’s worth of pins in an afternoon.
Canva has been a leading graphic design tool ideal for writers who want to be intentional about Pinterest marketing. This user-friendly platform simplifies the design process, and helps authors create visually appealing pins that their target audience will love. It’s definitely an essential among Pinterest marketing tools for writers.
3. Pinterest Trends
Pinterest for writers means more than just pinning pretty book covers. It’s about tapping into what readers are already searching for and meeting them where they’re at. It’s about pinning your content with the right, trending keywords. And this is where Pinterest Trends becomes a helpful tool.
This tool helps you find trending topics and keywords. You don’t have to wonder what people are actually searching for or what keywords to include in your pin description. Pinterest Trends gives you real-time data so you’re not guessing.
For content planning, Pinterest trends helps you:
- Find trending keywords in your genre
- Time your pins around seasonal searches (hello, holiday book promo!)
- Create content readers are already looking for
When it comes to Pinterest, trending keywords are valuable, and this tool helps you with everything. It shows writers the popularity of specific keywords and topics, helping them to align their content with what users are actively searching for. Pinterest Trends is among the best Pinterest tools for writers who want to plan their pinning calendar according to what their readers will search for and when they will search for them.
4. Buffer
If you’re posting on multiple platforms, Buffer helps you keep it all together. While not Pinterest-exclusive, it supports pin scheduling too, and that makes it very handy. For authors who promote their work on a variety of social media sites, Buffer is very helpful and simplifies Pinterest management along with other accounts.
Why it’s worth it:
- Schedule pins, tweets, and posts all in one place
- Plan out your week or month in one dashboard
- Analyze what’s performing best
It’s a great all-in-one tool for writers managing their brand across social media.
5. Pin Generator
If you are bad at designing, even with Canva, then you’ll love the Pin Generator tool. It simplifies the process of creating visually engaging Pinterest pins, so you can focus on writing rather than spending time designing pins. The tool is particularly helpful for authors who need to produce multiple pins in a short amount of time.
With just a URL link, Pin Generator lets you bulk-create pins from your website or blog posts. And it allows you to schedule your pins after you’ve created them.
Here’s how it helps:
- Pulls your blog content and auto-generates pin designs
- Allows you to customize styles, colors, and branding
- Saves tons of time when you’re promoting multiple posts or books
It’s one of the lesser-known Pinterest marketing tools for writers, but it’s an amazing and time-saving tool.
6. Trello
Trello is a popular project management tool that helps writers be productive. And yes, it helps with Pinterest marketing. Trello allows writers to organize their Pinterest content strategy through the use of boards, lists, and cards. This feature makes planning easier by helping writers categorize their content ideas, such as blog posts, pin designs, and promotions, all in one system.
Organization is everything when you’re juggling content, deadlines, and book launches. Trello helps you plan without losing your mind.
How writers use it:
- Create a pinning schedule or content calendar
- Track pin ideas and repin goals
- Coordinate with virtual assistants or co-authors if you’re working as a team
Additionally, Trello’s checklist feature allows writers to break down larger tasks into smaller components, making it easier to monitor progress. Writers can create checklists for each pin, make sure that all necessary elements such as graphics, descriptions, and hashtags, are included before the content goes live. As one of the productive Pinterest tools for authors, it really helps with planning and marketing.
7. Pinflux
Pinflux is a Pinterest automation tool that helps you have as much time as you need to focus on your writing projects. It’s a desktop tool that helps you manage multiple Pinterest accounts, automate pinning, and track performance.
As a writer who is likely busy with editing, outlining your next book, or trying to meet a deadline, logging into Pinterest every day probably isn’t happening. Pinflux keeps your account active, pins relevant content to your boards and automates all your pinning for you.
Why it’s one of the best Pinterest tools for writers:
- Finds top-performing content to repin
- Connects directly to your blog’s RSS feed to auto-pin new content
- Lets you schedule pins ahead of time for consistent posting
- Includes auto-follow and unfollow features to grow your network strategically
If you’re looking for Pinterest tools for authors who want hands-off Pinterest growth, Pinflux deserves a spot in your marketing tools.
8. Save To Pinterest Chrome Extension
The Save to Pinterest Chrome Extension lets you pin anything from the web in just a couple of clicks. Found a blog post you want to share later? Spotted an image that fits your book’s vibe? Just click the extension and pin it to the right board. With this extension, you wouldn’t need to open Pinterest separately whenever you discover any idea related to your writing projects. And by pinning content while browsing, you will be able to keep your Pinterest account active, which Pinterest rewards with more visibility for your own content. I will explain later in this post.
Why it is helpful to writers:
- Instantly save articles, images, or inspiration for later use
- Keep your boards active with fresh content while you browse
- Great for creating mood boards, research, and book genre related ideas on the fly
9. CoSchedule Headline Analyzer
It may be surprising that CoSchedule Headline Analyzer is among my recommended Pinterest tools for authors who blog or writers in general. Great pins start with great headlines. If your pin title is meh, no one’s clicking. CoSchedule’s Headline Analyzer helps you create titles that actually get attention. It also suggests ways to improve headlines by proposing alternative words and restructuring options.
Why writers should use it:
- Improve your pin titles for clickability and emotional impact
- See how your titles compare to others
- Tweak blog post titles and pin text for better performance
Pair this with Canva and you’ve got scroll-stopping content that delivers.
10. Pingroupie
Group boards are still useful for writers who want to collaborate with other writers. And to find the right group boards, Pingroupie comes in handy. Pingroupie helps you search for and join active group boards in your niche or related to your genre. In fact, it actually does more than that. It helps you find viral pins related to writing that you can add to your boards to help boost your own content’s visibility. Weird right? What has pinning other people’s content got to do with promoting your own.
Well, Pinterest actually rewards engagement with other pins and content. The platform sees it as a signal that you’re an active, valuable part of the community, not just someone broadcasting your own stuff. When you consistently pin high-performing content (even if it’s not yours), you increase the visibility of your entire board. That means your own pins get shown more often, too. So, do mix in some viral, writing-related pins from other writers you actually like in the same board with your content. You can separate your own content from others within the same board by creating sections if you don’t want to mix things up.
How Pingroupie helps writers:
- Discover genre-specific or writing-focused boards
- Apply to join group boards and pin your content to larger audiences
- Get ideas from high-performing pins in your niche
- Build community and visibility all at once
Pingroupie is one of those under-the-radar Pinterest tools for authors that can quietly boost your reach.
Don’t Just Pin. Pin Smart.
You don’t need all ten tools right away. Try out the ones you know will solve your biggest Pinterest headache. It could be pin designing, scheduling, or strategy. As you use them, Pinterest can become a major helper in your marketing strategy as a writer.
With the tools mentioned, you can focus on content creation and less on promotion. These tools will help you create captivating pins, analyze how your pins are performing, and schedule posts so it is easier to be consistent on Pinterest. And consistency attracts and retains followers who are genuinely interested in a writer’s work.
