Instagram can be an amazing platform to connect with readers, showcase your latest work, and, of course, sneak in a few cat photos (because who doesn’t love a cute cat pic?). For writers, it’s a space to promote your writing, and meet fellow book lovers. But Instagram is also full of common pitfalls that can mess with your growth if you’re not careful. Today, let’s look at five mistakes writers should avoid on Instagram, plus a few Instagram tips for writers to keep you on track.
1. Over Posting
Posting regularly is good; bombarding your followers, not so much. Over posting is one of the big social media mistakes writers make. Sharing content every day or even multiple times a day might seem like a way to stay visible, but it can quickly become overwhelming for your followers. And when your posts start flooding their feeds, they may feel less excited to engage with your content.
The best way to avoid this? Aim for quality over quantity. Instead of posting every thought that pops into your head, focus on creating meaningful content that speaks to your audience. Give them a reason to look forward to your posts, even if it means holding back and posting less frequently. This approach makes your content feel more like a treat than a chore, which keeps people interested in what you have to say.
2. Ignoring Engagement
This is one of the most important Instagram tips for writers, and it’s simple: don’t just post and ghost! Ignoring engagement is a huge missed opportunity. If someone takes the time to comment on your post, show them some love in return. Social media is a two-way street, and building real connections on Instagram can be a powerful way to grow your audience.
Responding to comments can feel like a lot, especially when you have other tasks to do, like meeting your writing targets, but engaging with your followers makes them feel valued. It’s also an easy way to foster loyalty. Writers should remember that Instagram is an extension of their brand; every comment and conversation is an opportunity to deepen connections.
Even a simple “Thank you!” or a quick response to a question shows you’re active and paying attention. Plus, the more you engage, the more likely your posts will be seen by others on Instagram, thanks to how their algorithm favors interaction. It’s a win-win for your community and your visibility.
3. Spamming DMs
We get it. You’re excited about your book. But spamming DMs to promote your work is one of the quickest ways to lose followers and annoy people. Sending out unsolicited messages, especially if they’re copy-pasted, can come off as desperate. In fact, many people consider this approach to be one of the worst social media mistakes.
Instead, let your content speak for itself. If your posts are engaging, insightful, or entertaining, people will be drawn to you naturally. Use your bio link, Stories, and posts to promote your work, and let interested readers come to you.
Running ads to get your work in front of a bigger audience isn’t a bad idea either, but keep your DMs focused on genuine conversations, and you’ll create a stronger, more trusting relationship with your followers.
4. Neglecting Instagram Reels
Reels are a quick, fun way to get creative and connect with your followers, and Instagram loves to push them out to a wider audience. As a writer, do not ignore reels. You could use reels to share a writing tip, show a behind-the-scenes look at your process, share a quote from your book or even read a scene or poem from your latest work.
Your reel doesn’t have to be so perfect, so don’t spend too much time on aesthetics; be authentic and have fun with it. Reels can also show up on the Explore page, meaning new people might find you and follow you. So, if you haven’t been posting reels, now is the time to start!
If you aren’t sure of the best apps for Instagram reels, check out my blog post on the Top 8 Instagram Reel Apps Writers Need to Create Stunning Videos.
5. Lack of Consistency
The last mistake to avoid on Instagram? Lack of consistency. Posting sporadically or going silent for long periods can confuse your followers and make it harder to grow. Following a consistent posting schedule keeps your audience engaged and shows them that you’re serious about connecting with them.
Consistency doesn’t mean you have to post every day. Choose a schedule that works for you. It could be weekly, biweekly, or even a few times a month. And when you find the right schedule, stick with it. A big part of the writer’s success on Instagram is consistency, as it helps build anticipation with your followers.
Conclusion
Keep these tips in mind: stay mindful of how often you post, engage with your followers, skip the spammy DMs, create reels, and be consistent. With these tips, you can build a strong and engaged community that’s excited about your work. Avoid the social media mistakes mentioned, and you’ll find Instagram to be a valuable platform as a writer. Happy ‘gramming!
Thanks for reading! I hope this was helpful.
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